In 2023, my hair was long, strong, and full of life. But I decided to dye it blonde, and that decision completely changed my hair. The chemicals damaged my hair, leaving me bald around the edges. That's how I remained for the whole year, struggling with insecurity and frustration.
In 2024, I tried to recover it with commercial products. I tried everything, but nothing worked. My hair was getting worse and worse, with no shine, no strength, and more and more hair loss.
It was in 2025 when I made the most important decision: to create SHINEHAIR by Ericka. I formulated natural products with love and consistency, and in the first week of use I noticed the difference: my hair began to regain its strength, shine and growth.
Today I'm sharing this experience with the world, especially with all those girls who have been through the same situation. ✨ With SHINEHAIR you can regain your mane, your confidence, and feel proud of your hair, just as I am achieving.
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