About me

In 2023, my hair was long, strong, and full of life. But I decided to dye it blonde, and that decision completely changed my hair. The chemicals damaged my hair, leaving me bald all over. I stayed like that for the entire year, struggling with insecurity and frustration.

In 2024, I tried to revive it with commercial products. I tried everything, but nothing worked. My hair just kept getting worse, dull, weak, and falling out more and more.

It was in 2025 that I made the most important decision: to create SHINEHAIR by Ericka. I formulated natural products with love and dedication, and in the first week of use I noticed the difference: my hair began to regain its strength, shine, and growth.

Today I'm sharing this experience with the world, especially with all those girls who have been through the same thing. ✨ With SHINEHAIR you can get your hair back, regain your confidence, and feel proud of your hair, just like I am.

Here's a picture of how my process is going: