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I too went through hair loss, dandruff, itching, and frustration...and I realized that my hair didn't need chemicals, but real care. SHINEHAIR was born from my own experience, when I decided to create a natural routine with botanical ingredients, infusions, and real oils that would bring life and health back to my scalp. Today I want to share with you this routine that changed my hair...and it can change yours too. Welcome to SHINEHAIR BY ERICKA. Your transformation starts here.